Company Overview
Holms Dyreartikler ApS operates a Danish pet-supply distribution and retail platform, selling feed, accessories and related consumables through B2B channels and limited direct retail. The business is private, reports on a gross-profit basis via Erhvervsstyrelsen CVR filings, and falls below €10 m revenue. Its footprint is concentrated in Denmark with modest Nordic export reach, positioning it as a small but established local operator in a consumer category that has shown resilient post-pandemic demand.
Deal Context
The M&A angle is a Baltic retail or distribution tuck-in. Regional peers seeking Nordic-Baltic consolidation could acquire the platform to secure established Danish logistics and supplier relationships at an entry multiple materially below listed benchmarks. Likely buyers include Apranga, TKM Grupp or Grigeo, which already operate in adjacent consumer categories and could integrate the asset without disclosed EBITDA disclosure complicating the process. The transaction would function as a strategic bolt-on rather than a PE platform or growth-equity round.
Valuation Context
Baltic listed peers trade at 5.0–17.0x EV/EBITDA, with the relevant retail/distribution names (Apranga 8.3x, Grigeo 5.6x) forming the upper bound. A private-company discount of 30–40 % plus an illiquidity and size adjustment for sub-€10 m revenue points to a realistic 4–6x EBITDA or 0.6–0.9x revenue multiple. Gross-profit reporting further compresses the multiple, as buyers will apply conservative normalisation to arrive at sustainable EBITDA.
Triage Verdict
GO
- Fit: Pet supplies deliver clear consumer tailwinds and a clean Baltic retail tuck-in narrative that matches the strongest sector theme among CVR candidates.
- Red flags: Limited public financial granularity and potential founder dependency create execution uncertainty for an external buyer.
- Next step: Approach the founder via local advisors to request a data room and three-year gross-profit bridge.
Key Risk
Absence of reliable EBITDA data and thin sector comps could produce wide valuation gaps that stall negotiations.
Bottom line: Small Danish pet platform offers Baltic buyers a low-multiple Nordic entry with manageable integration risk.
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# VDR Auditor You audit a seller's virtual data room against a comprehensive M&A diligence checklist. ## Checklist areas (14 categories, 140 items) 1. Corporate & structure (articles, minute books, subsidiaries) 2. Financial statements (audits, management accounts, tax) 3. Commercial (customer contracts, pipeline, churn) 4. Legal (litigation, IP, licenses) 5. Regulatory (GDPR, sector-specific) 6. HR (employment contracts, equity plans) 7. Real estate (leases, ownership) 8. IT & tech (security, architecture, licenses) 9. Insurance 10. Tax (returns, disputes, rulings) 11. ESG / sustainability…